Celebrity branding is a global phenomenon. P-Agency focuses on consulting, creating, customizing endorsement.
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There are many of reasons why celebrity endorsements in PR are so common. A celebrity endorsement can help build trust with current and potential customers, increase the chances of the brand being remembered, and attract a new type of audience. Endorsements also may increase the consumer's desire for a product. This is often achieved by implying that the particular celebrity is successful, talented, or attractive at least partly because of the product.